As a shopper, there’s nothing more frustrating than heading to a store for a specific item, only to find that it’s out of stock. We’ve all been there – maybe for a special dinner ingredient or a last-minute gift. It’s a scenario that retailers work hard to avoid, yet it’s still a common issue. In fact, out-of-stock items are the number one reason customers leave a store without purchasing what they came for. With the fast pace of modern retail, managing inventory to avoid these situations has never been more critical.
The Role of Technology in Improving Inventory Visibility
One of the key ways to address this challenge is by leveraging technology that provides greater visibility and control over inventory. Zebra Technologies, for example, offers a range of hardware solutions designed to give retailers the insights they need to reduce stock-outs. Using RFID technology and enterprise mobile computing devices, retailers can track inventory in real time, ensuring they have a clear view of what’s available, what’s low, and what needs replenishment.
Beyond hardware, the software driving these devices plays an equally crucial role. MSM’s PortalTrack® traceability software, for example, works in tandem with Zebra’s hardware to track assets and inventory with precision. This combination allows retailers to know exactly where their products are and in what quantities – all at a glance. For supply chain managers and operations teams, this capability is invaluable, as it supports both day-to-day operations and long-term planning.
Why Out-of-Stocks Impact Everyone
The effects of out-of-stock items extend beyond a single missed sale. Statistics show that this issue impacts shoppers and store employees alike. In addition to being the top reason customers leave without making a purchase, out-of-stock items are the third biggest concern for shoppers overall. In addition, 41% of store associates report that out-of-stock issues affect their ability to adequately serve their customers.
The perception of inefficiency may even impact the broader brand identity. Customers may tend to associate the brand with inconvenience, causing them to shift their loyalty to competitors who demonstrate better inventory management. This is especially critical in a competitive landscape where e-commerce platforms have set a high standard for product availability and convenience.
Ultimately, addressing out-of-stock issues requires more than just stocking shelves—it demands a holistic approach that leverages technology, empowers employees, and prioritizes customer satisfaction. By doing so, retailers can turn a common pain point into a competitive advantage, fostering loyalty and improving operational efficiency.
A Retailer’s Perspective: More Than Just Inventory
Reducing out-of-stocks goes far beyond improving immediate sales numbers. It’s about creating a better experience for everyone involved. In a recent Zebra Technologies blog post, “Out of Stocks: The Hidden Crisis in Retail”, the author sheds further light on how technology can help retailers reduce instances of stock-outs and improve both customer and associate experiences.
They emphasize that when customers know they’ll find what they need, they’re more likely to walk into your store rather than a competitor’s. Associates, equipped with better information, feel empowered to help customers efficiently.
Additionally, for management, access to accurate inventory data enables more informed decisions regarding inventory mix, procurement, and staffing – factors that ultimately strengthen the entire organization.
Learn More with Zebra’s Insights
With data collection solutions from industry leaders like Zebra, retailers can overcome these challenges, backed by solution providers like MSM Solutions, who understand the complexities of retail operations, how these systems integrate and work together, and the expectations of today’s customers.
If you’re struggling with constant stock outs and would appreciate the opportunity to have greater access and visibility into your inventory, contact us today to hear how we’ve helped our customers overcome these challenges.
